Promise Indiana Raises Record-Shattering $83,202 During 1:1 Fund Graduation Campaign, Funding Thousands of CSAs
During last month’s Graduation fundraising campaign, 1:1 Fund partner Promise Indiana raised $83,202—the largest amount ever raised by a 1:1 Fund partner in one campaign. Including Promise Indiana and the eight other children’s savings account (CSA) partners that participated in the campaign, 1:1 Fund partners raised a total of $118,421. That's more than twice the amount raised during last year's Graduation campaign that totaled $51,241. Promise Indiana Vice President Phil Maurizi, and Organizational Advancement Specialist Amanda Jones-Layman explain how they organization achieved this success below.
For the June Graduation campaign, Promise Indiana set a goal to increase the overall number of donors, regardless of the dollar amount of individual donations. Our goal was to raise $40,000. Eight communities across Indiana participated in the campaign, and each rallied champions in different ways.
In Elkhart County, Baugo Community Schools encouraged every employee of the school district to give, even if only $1. This powerfully demonstrated that everyone in the school district involved in a child’s education today is also invested in their future. The James Foundation provided support in DeKalb County by providing an additional match to create a 2:1 fund opportunity for champions. In Carroll County, a local bank employee spearheaded neighbors-asking-neighbors to contribute to Promise.
Thanks to these efforts, Promise Indiana increased the overall number of donors from 125 champions in a previous campaign to 341 champions in this campaign. The average gift size went from $155 to $244. Promise exceeded the collective campaign goal by raising over $83,000, which amounted to $166,837 after donations were matched by the 1:1 Fund. This can help fund the initial deposits, savings matches or benchmark incentives for over 6,500 new Promise Indiana participants throughout the state.
Activating communities, one of the central goals of Promise Indiana, means that more champions are supporting their local Promise program. The 1:1 Fund’s June Campaign provided an opportunity for communities to engage those new champions.