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Donors Share Why They Support 1:1 Fund Partners

Each quarter Prosperity Now’s initiative, the 1:1 Fund, coordinates fundraising campaigns to raise money for Children’s Savings Account (CSAs) programs. The 1:1 Fund supports the college dreams of low-income children by working with CSA programs across the country to help them raise dollars for initial deposits, matching funds and other incentives that boost kids’ savings. The 1:1 Fund spurs giving during campaigns by matching individual contributions up to $500 per donor. The 1:1 Fund’s ten partners include well-known CSA programs such as Kindergarten to College in San Francisco, College Kids in St. Louis and Inversant in Boston just to name a few.

The power behind the 1:1 Fund is its donors. During the 1:1 Fund’s week-long graduation-themed campaign this past June, seven CSA programs collectively raised over $52,000 from 183 individual donors. In 2016, nearly 800 people donated approximately $450,000, representing a 20% increase from 2015 in the annual number of donors. Since the 1:1 Fund’s inception in 2012, nearly 1,900 donors have raised $1.8 million for children’s saving incentives. The next opportunity to join these donors will be this September 11-15 during the 1:1 Fund’s back-to-school campaign.

Why do donors give?

Donors give for many reasons. In order to better understand what is compelling donors to give, here are a few quotes from donors themselves and the reasons they give.

They often express appreciation for the work that the CSA programs are doing in local communities to increase access to postsecondary education.

"I believe this is one of the best investments we can make in the future of Wabash County! These funds will be used to help kids discover who they can become before they limit their own potential."

Donations are also made in honor, or in memory of, specific people who have made an impact in donors’ lives.

"This contribution will help families in El Monte.  I made this gift in memory of Emma's first teacher. She is always present in our lives."

Additionally, they value the power of education in their own lives or are moved by research indicating that low- and moderate-income children with college savings of $1-499 are three times more likely to attend college and four times more likely to graduate than children without college savings.

"My mother always encouraged us and everyone to get an education or to go to school. Although she never attended school. She knew the difference education can make in one’s life."

"Invest in our children and tell them they matter. Assets give hope, raise aspirations, encourage engagement, and change lives."

"If someone told you that your money could help shape the future of a generation, wouldn’t you want to contribute to that? ... I hope every kid grows up dreaming of what they can do to make the world a better place someday."

Join these donors in supporting CSA programs in your community and across the country this September 11-15 when you see emails or social media about the next fundraising campaign. Also help us promote the campaign by sharing why you give on Facebook and Twitter using the hashtag #savingsforkids.

To learn more about how you can support the 1:1 Fund, visit or view the interactive 2016 Impact Report.