Nearly $250,000 Raised in September to Help Low-Income Children Save for College
On September 17 at Rose Bowl Stadium in Pasadena, California, CFED’s Children’s Savings team joined CFED Board member Jamie Kalamarides at Prudential’s second annual 4.01k Race for Retirement. The Race for Retirement is a large public relations campaign designed to raise awareness about the importance of saving for retirement. CFED’s 1:1 Fund was selected to be the cause marketing partner for the race again in 2016, and Prudential donated $200,000 as a result of the race—$15 on behalf of every runner who registered. Since 2015, Prudential has provided $600,000 to support Children’s Savings Account (CSA) programs through the 1:1 Fund, making a meaningful difference in the ability of low-income children across the country to save for college.
The 1:1 Fund and Prudential understand the impact of regular savings, which lead to big dreams in the long-run for families. As a result of this partnership, Prudential made a $200,000 donation to the 1:1 Fund, which was presented to CFED’s Carl Rist on the main stage at the race.
At the 2016 Race for Retirement, CFED also released a brand new video that outlines the role of the 1:1 Fund in supporting children’s savings programs and features two powerful CSA programs—Boston-based Inversant and San Francisco’s Kindergarten to College.
To cap off a great month of raising incentive funds to for child savers, four CSA programs also participated in the 1:1 Fund’s Back to School campaign, which took place September 12 – 16. Together, these programs raised an additional $40,000 from individual donors across the country, which will be matched by the 1:1 Fund to deepen the impact of these programs. Additionally, two of the four programs—Barry Community Foundation’s Kickstart to Career program and San Francisco’s Kindergarten to College—created short videos to help publicize their Back to School campaigns, which resulted in over 1,000 views on YouTube.
Thanks to the generosity of Prudential and the individual donors who made the Back to School campaign a success, we will help make the college dreams of thousands of low-income children a reality. For more information about the 1:1 Fund and ways to support matched savings for future generations, visit 1to1fund.org.