1:1 Fund Partners Raise Nearly $127,000 for CSAs on #GivingTuesday
Celebrated on the Tuesday following Thanksgiving, #GivingTuesday marks the start of the charitable giving season, when people in the United States and abroad focus on their holiday and end-of-year giving. Since its inaugural year in 2012, #GivingTuesday has cemented its status as a global day to support philanthropic causes through donations of both time and money.
Seven 1:1 Fund partners participated in #GivingTuesday this year, raising nearly $70,000 for their Children’s Savings programs. The newest member of the 1:1 Fund, Partners for Youth Opportunity, participated in their first-ever campaign event last month. Combined with the 1:1 Fund’s dollar-for-dollar matches for donations of up to $500, partners collectively raised $126,900 on November 29 – making a significant difference in the ability of low-income children across the country to save for college.
This year’s #GivingTuesday marked the second-highest day of giving for the 1:1 Fund. The top day was last year’s #GivingTuesday, when the 1:1 Fund offered partners a 2:1 match on eligible gifts instead of the typical 1:1 match. The “I Have A Dream” Foundation affilaite in Des Moines, Iowa raised the most money of any 1:1 Fund partner, hauling in more than $21,000 before the match. The El Monte Promise Foundation in California stood as a close second among the 1:1 Fund’s #GivingTuesday participants, raising more than $18,000 on November 29. El Monte did hold the honor of raising their funds from the largest number of individual donors during this particular campaign. One hundred forty-one people chipped in to El Monte’s one-day campaign, which was an average donation size of $128.
Over the course of the year the 1:1 Fund and our partners raised more than $444,000 in 2016. Roughly $141,000 of that total came in as online donations for the various campaigns, including this year’s #GivingTuesday. Looking ahead to 2017, the 1:1 Fund’s will facilitate four more fundraising campaigns, and the first campaign will coincide with America Saves Week, from February 27 to March 3. We look forward to sharing more about those upcoming campaigns in the New Year and sharing ways that you can support the 1:1 Fund’s efforts to grow children’s savings year-round.