Director of Communications
Kristin Lawton is the Director of Communications for at CFED, where she leads the public relations and online communications for the organization, including media relations; CFED’s website, www.cfed.org, and other sites under CFED’s purview; and social marketing and social media efforts.
Since joining CFED in 2005, Ms. Lawton has led a number of major communication undertakings, including the public release of the 2012 Assets & Opportunity Scorecard and the redesign and launch of www.cfed.org in 2010. She also launched CFED’s social media strategy and led CFED’s outreach for a major charitable giving competition by a national retailer where CFED was a finalist; led and executed the planning of CFED’s 30th Anniversary Gala; and directed the communications efforts for the 2010 Assets Learning Conference. Additionally, Ms. Lawton has led the media relations efforts for CFED and our partners in national campaigns and initiatives.
Ms. Lawton previously worked at Strat@comm, a leading public relations/public affairs firm in Washington, DC where she assisted her clients in all facets of communications including media relations, grassroots communications and special events. Before that, she worked at NBC Newschannel and in the press department for the Joe Lieberman for President Campaign.
Ms. Lawton is a graduate of Furman University in Greenville, S.C. She holds a Bachelor's Degree in Communication Studies and Political Science.
Recent Blog Posts
The 1:1 Fund Website is Among Five Outstanding Low-Budget Websites (January 2, 2014)
Tuck's R.U.S.H. for Literacy CAS College Savers Launch Video (December 5, 2013)
Redesigning the 1:1 Fund Website (October 28, 2013)
New CSA Program Launches Today in the Bronx (October 1, 2013)
Children’s Savings Conversation Hits National Airwaves (April 22, 2013)